This week we have launched a brand new advertising campaign promoting our SEO services and how they can help car dealer websites get to the top of search engines. Here at GForces we are known for innovation, which is why we have adapted and updated our SEO services in line with recent changes made to Google’s search algorithms.
SEO (short for Search Engine Optimisation) is the process of optimising your website to appear as high as possible in natural search positions within search engines such as Google.
“Google’s mission is to organize the world’s information and make it universally accessible and useful.”
As Google’s mission statement suggests, their aim is to provide its users with the most relevant information, and as such they are constantly changing and updating its Algorithms to reflect this. In the past SEO ‘back link spamming’ methods could be used to give a website an advantage over its competitors. But Google are updating their algorithms quicker than ever before to combat low quality websites and spamming efforts, in the process making many of the old link building techniques used by SEOs redundant. This ensures that only the highest quality websites that are well optimised are appearing at the top of its natural search rankings.
Big changes that have recently been made to Google’s Algorithms indicate that they are not only focusing on a websites quality but also local search relevancy, and brand ‘ownership’.
Their algorithms work with the way that the internet changes, taking in to consideration the huge surge in popularity of social websites such as Twitter, Facebook and Google Plus. This all means that SEO techniques of old are no longer enough to ensure you have a successful automotive marketing campaign, and there are many other factors you will need to incorporate as part of an overall digital marketing strategy.
This is where GForces SEO services come in…
Google is changing the way it works, and GForces are adapting our SEO services to incorporate these changes, focusing on a variety of search elements that results in an overall universal search strategy , which ensures our clients websites not only reach the top of search results, but they dominate them.
Take a look at our website to find out more about GForces SEO services and how we can drive your digital dealership marketing to the top of Google.
Recent Google Algorithm Changes
- June 2010– Caffeine update. Focusing on fresh content and new content gained a little boost in the rankings based on this change.
- August 2010 – Brand Update. This update put a focus on Brand listings and on brands. This change meant that brand listings could appear numerous times within the search engine listings for specific keyword searches.
- December 2010 – Social Signals. Search Engines start to use social media sites and social signals as ranking factors.
- February 2011 –Panda/Farmer Update. This change affected websites that were publishing poor content and had a high list of outbound links. This update also affected the way a lot of SEO’s carried out link building techniques such as publishing content on low quality websites.
- March 2011/June 2011 – +1 Button and Google + launches. This change meant that individuals could influence the results in the SERPs within their own circles on Googles Social Network.
- October 11 – Query Encryption. This update removed the private keyword referral data from some searches making it harder to work out what keywords were generating traffic to a site via organic listings.
- November 11 – Freshness Update. Another update that impacted up to 35% of queries which affected time-sensitive results.
- January 12 – Search + Your World. This shift pushed Google + and social profiles into the SERPs more aggressively.
- February 12 – Venice. A shift to focus on local searches in the SERPs. This update was significant as it allowed local businesses to appear for top-level generic terms in their own area. Making Localised brand strength therefore an important metric for ranking for Venice-style results.