Earlier this year, Subaru engaged our Media Services team to produce a television advert to promote the brand’s XV and new Forester models. The advert was to be shown through Sky AdSmart – the innovative and highly targetable product from Sky Media which enables automotive brands and retailers to target specific demographics and regions by only displaying a commercial in relevant households.
GForces’ Media Services team had to support the strong lifestyle messaging that Subaru was using to for the XV and Forester. Called ‘For Subarural Life’, the messaging is described as “A way of life that ensures richer and more meaningful experiences. It’s not enough to imagine adventure, you have to live it and live it to the fullest”. To meet this brief and support the campaign, GForces positioned the cars as ‘partners for life’.
In this video, we show you behind the scenes of the video shoot – how we met the brief and created the final, impactful product.
For more information on GForces’ Media Services capabilities, contact Head of Digital Media Services, Steven Lloyd-Barlow on 0845 055 9040.