Tates Triumph at AM Awards

The AM Awards is one of the most prestigious events in the automotive calendar. Taking place on the 20th February, the event brought retailers, manufacturers and the UK’s top suppliers together to reward excellence within the industry. For GForces’ client Tates Motor Group, excellence came in the form of its website, which picked up Dealer Website of the Year.

Tates’ website, http://www.tatescars.co.uk/, stands out because of its clean design, ease of use and tools which help turn over 45% of visitors into leads. These tools include NetDirector Service Booking, which helps drive around 15 additional bookings per month into the service bay, NetDirector CAP Valuations, which brings around 30 very strong leads in per month, and Live Chat which makes retailer-customer contact via the web far more straightforward.

It’s not just the tools on the website that make it a worthy winner; the Group is extremely effective at using the web as a key sales generator. An in-house team closely monitors its online marketing, ensuring that the Tates is consistently making the most from its digital resources.

The AM Awards 2014 was a great evening, made better by the fact that a GForces client won the Best Dealer Website award. We take great pride in our work, and the work that our clients put in to making their digital presence successful. Awards are the ultimate recognition of this, so big congratulations to Tates on a job well done, and well done to all the other winners on the night!

Tates_website_win

Also congratulations to all of our other clients who won awards or were highly commended in their respective categories.

Best Training Programme

Winner:  Peter Vardy Academy

Highly commended: Hyundai Motor UK, Mercedes-Benz Retail Group

Best Social Media Campaign

Winner: Mercedes-Benz Retail Group

Best Manufacturer Digital Initiative

Winner: Kia Motors UK –  Reevoo customer reviews

Excellence in Customer Service

Winner: Macrae & Dick

Highly commended: Romford Mazda

Sales Team of the Year

Winner: Peter Vardy BMW Used Car Sales Team

Excellence in Aftersales

Winner: Rybrook Warwick

Highly commended: Bowker BMW, Pebley Beach

Best Dealership

Winner: Barnetts Volkswagen

Highly commended: Williams Automobiles

Best Retail Group (up to and including 10 sites

Winner: Peter Vardy

Digital Initiative of the Year

Winner: Kia Motors UK – Reevoo customer reviews

AM Hall of Fame

Inductee: Peter Jones, former Lookers chief executive

About GForces

GForces is Europe’s leading provider of digital solutions to the automotive industry. Working with more of the UK Top 200 dealer groups, more OEMs and more international businesses than any rival, we help our clients navigate and maximise their online presence across mobile and desktop platforms.
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Author: GForces (634 Articles)

GForces is Europe’s leading provider of digital solutions to the automotive industry. Working with more of the UK Top 200 dealer groups, more OEMs and more international businesses than any rival, we help our clients navigate and maximise their online presence across mobile and desktop platforms.

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