Marking their 200th Anniversary and looking toward the future, Peugeot have evolved their famous lion marquee with a new logo, slogan and emphasis on new designs under their new styling chief Gilles Vidal.
The company has confirmed that a massive product offensive is in place and fourteen new car designs will be unveiled by the end of 2014. These models are likely to see a continuation of the “strong, more extreme and pure expression of the Peugeot style of tomorrow” that informs the SR1 concept car expected at this year’s Geneva Motor Show.
The new visual identity is part of Peugeot’s strategy to improve their ranking in the world car market as Jean-Marc Gales, director of Peugeot and Citroën brands has the company’s intentions for growth in the years ahead, stating: “We are now the 10th worldwide brand in the automotive industry and our ambition is to gain 3 places in order to become the 7th in 2015. In order to achieve this, we need international growth, in China, South America and Russia.”
Launching in May, the RCZ sports coupe will be the first car to carry the new branding. Developed in-house and losing the blue-flag background of their previous imagery, the new logo will appear on all global communications and will take effect at UK dealerships from November. The new branding will mean Peugeot retains the Belfort Lion it adopted in 1858 and will see the logo accompanied by the new signature; Peugeot, MOTION & EMOTION.
The branding will begin rolling out to Peugeot’s UK dealership network from November.
At GForces we’re dedicated to ensuring your digital dealership is flexible and able to handle changes smoothly and effortlessly. Contact us today to see how we can help you roll out the new Peugeot branding across your online presence.
Watch a video about the new Peugeot brand identity :