Three months ago GForces launched Jardine Motors Group’s new website, which has been awarded ‘Best Web Design’ at the prestigious 2013 Click Awards.
Sponsored by Auto Trader, the annual Click Awards are allocated based on feedback from thousands of consumers from across the UK. The awards cover areas of lead generation, web design, search engine optimisation (SEO) excellence, mobile and social media.
Following an overhaul of its digital marketing strategy in January this year, Jardine Motors introduced GForces’ NetDirector digital software as the platform for www.jardinemotors.co.uk, from which a range of all-new digital marketing initiatives has been implemented. As well as all-new, visually appealing graphics and a user-friendly layout which encourages browsing and supports consumers through the research process, the website has a variety of practical features which elevate it above the norm in the motor sector.
The Click Awards are based on one of the largest automotive studies in the UK which surveys over 9,500 consumers through HPI, Auto Trader’s independent research partner. Consumers were asked to, search for used and new cars and rate the websites and mobile sites in terms of how easy they were to use, how much they liked the design and how easy it was to contact a dealer.
Presented with the award Peter Deane, Group Marketing and Ecommerce Director at Jardine Motors said: “This is a complete but very pleasant surprise – our new website is just three months old and we have only begun to scratch the surface of our plans for our digital strategy.”
To get such a positive reaction from consumers and to receive this recognition so early on is great news and speaks volumes for all the hard work put in by the Marketing and IT teams as well as our digital partner, GForces,” adds Deane.
“Jardine Motors is a perfect example of a dealership that has the vision to drive the automotive industry forward in the digital agenda we’re delighted that our efforts have been recognised through this prestigious award,” commented Tim Smith, Commercial Director at GForces.