Gubagoo and GForces – enhanced retailer communications

Gubagoo live chat, text, video, and messenger solutions, now available through GForces. 

GForces, a leading provider of technology, marketing, and consultancy services to the automotive industry, announces a new partnership with Gubagoo, specialists in retailer communication solutions including live chat and behavioural marketing.

GForces will be the exclusive UK reseller of Gubagoo, who is already a well-established leader in the American automotive market, working with approximately 3,000 retailers and having hosted over 10.6 million live chats.

GForces has earned a reputation for developing responsive websites and WebGL technology capable of dynamic performance on any device. Now, through Gubagoo, the UK’s automotive retailers will be able to communicate with their customers from any device through multiple channels.

Analytics and business intelligence is something else GForces are well known for, and that makes Gubagoo the perfect partner. The Gubagoo suite of products enables automotive retailers to track user journeys and online behaviour to engage with consumers more effectively.

Swansway Motor Group is the first GForces client to embrace these exciting new products. Remarkably, they saw a 400% increase in chats during their first full week using Gubagoo.

“We’re always keen to embrace new technologies, especially those that open new channels of engagement between our customers and our business”, Anna Ling, Group Marketing Manager at Swansway explains. “We’re delighted with the performance since going live on Gubagoo. In the first week, they handled over 500 chats for Swansway – which is more than we received in a full month with a previous chat product. More importantly, the quality was great, and we’ve seen a significant increase in leads – more than 200 in the first week.”

Gubagoo’s full suite of advanced customer communication solutions will be available through GForces.

ChatSmart. A 24/7 managed chat and texting service enabling consumers to book a test drive, apply for finance, browse stock, or book a service appointment.

ResQ. Allows automotive retailers to watch and join chats and texts in real time with their customers, turn a chat into a live video call for vehicle walk-arounds and demos, and see full dashboard reporting at an individual sales team member level.

Publisher. Allows retailers to deliver relevant incentives and offers to prospects based on their on-site behaviour.

“We’re already seeing buyers adopt live chat as their preferred channel for communication”, explains Tim Smith, Group Strategy Director at GForces. “92% of customers feel satisfied when using live chat, compared to phone calls, email, web forms, or even social media*. Nearly 50% of live chat users said that having access to someone in the dealership to answer their question in the middle of their purchase was one of the most important factors a brand could offer.”

The Gubagoo products can be delivered outside of GForces’ acclaimed NetDirector® platform and software, meaning there is no requirement to be a GForces client to adopt them.

“We are thrilled about our partnership with GForces,” says Brad Title, CEO, Gubagoo Inc. “This partnership will further advance Gubagoo’s footprint in the global automotive market. We are looking forward to expanding our presence in the United Kingdom and further demonstrating our commitment to helping automotive retailers grow their business.”

“Gubagoo is hands down the best chat product we have seen in the automotive market. It’s taken chat to a new level and delivers higher quality, higher conversion, and better customisation than any other chat product we’ve used,” Tim adds. “And with live chat expected to grow by up to 400%** as a preferred engagement channel for customers, we in turn expect Gubagoo to be in high demand.”

To find out more, visit or call 0844 247 4523.

*Zendesk, May 2015.

** Gartner, October 2015.

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Author: Luke Phillips (110 Articles)

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