Good news for manufacturers and retailers – not to mention drivers.
EMaC, the UK’s leading provider of automotive service plans and aftersales retention schemes has launched its new ‘Self-Serve’ facility – and it will be powered by GForces’ market-leading NetDirector® software.
‘Self-Serve’ will allow manufacturers, dealer groups and national sales companies to offer improved online aftersales facilities, allowing consumers to purchase service plans online 24 hours a day via dealer or OEM sites. With consumers showing an increased appetite for making purchases online, this easy-to-use facility will make the purchase of a service plan significantly more accessible and convenient.
And it isn’t only vehicle owners who will find ‘Self-Serve’ more convenient. It can be embedded into a dealership’s existing website with no need for extra “pop-out” windows, making it easy to integrate within the consumers online purchase path. Dealers and OEMs can also control the look and feel of the landing page, with support from EMaC offering best practice advice on how to keep consumers engaged. Consumers simply complete an easy five-step journey online, entering their details to receive a tailored quote bespoke to their vehicles servicing requirements.
Retailers can expect to enjoy increased consumer retention, along with greater aftersales revenues and upsell opportunities. Moreover, dealership staff will be freed up to concentrate on other sales opportunities. ‘Self-Serve’ will enable dealers to strategically market to potential service plan consumers at key stages of the vehicle ownership cycle.
Simon Upton, GForces’ Group Commercial Director, believes that ‘Self-Serve’ will be of enormous value to dealers and OEMs. “Our NetDirector® software, which is at the heart of the EMaC, is designed and built to be user-first. It enables this vital step of the user journey to be taken with ease, improving the user-experience and expanding on the value they already receive from their chosen retailer or manufacturer”, he says.
John O’Donnell, Managing Director of EMaC, agrees: “Crucially, the light-touch IT resource requirement means that ‘Self-Serve’ fits seamlessly into an existing dealer website, making implementation both inexpensive and easy.
In addition, we manage everything post-sale with no extra administration costs for the dealer or OEM. ‘Self-Serve’ perfectly complements a retailer’s existing sales channels, offering optimal flexibility and choice.”