February Monthly Roundup

February sees our ecommerce platform extend its market share.

February’s new additions to the NetDirector® platform.

As a month famous for Valentine’s Day, Groundhog Day, and the last days of winter, it’s perhaps ironic that February is also the month with the fewest number of days. However, GForces didn’t let something like a shorter month than usual slow our pace. We saw a total of eighteen new website launches, for both existing customers and new, from all over the automotive industry. Here are our February highlights.

Full ecommerce capability and future-proof functionality have been embraced by Chorley Group, after adopting our next-generation ecommerce platform NetDirector® Auto-e. They can now deliver a complete end-to-end purchase path, including guaranteed part exchange valuation, online reservation or outright purchase, and finance applications with an instant credit decision. The move comes in recognition of the radical changes being seen in consumer attitudes towards online buying.

There is clearly an established market demand for automotive ecommerce. We have always been a future-focused company that wants to embrace digital… we can now provide a buying experience that flexes to each customer’s unique preferences, even one that includes not visiting the dealership if they wish.”

Adam Turner, Sales Director, Chorley

BS Marson & Sons Ltd is another existing client who has recently migrated to NetDirector® Auto-e. They have represented Fiat for over five decades, and are proud to be a family-led and orientated business focusing on a tailored level of service. NetDirector® Auto-e will now enable them to deliver a faster, more flexible, and unique user experience from their digital dealership too.

S & B Commercials and Orwell Truck & Van is the UK’s largest independent commercial vehicle group. The two firms that make up its namesake joined forces in 2018, and provide high quality Mercedes-Benz trucks and vans to customers across Hertfordshire, Essex and East Anglia.

One of this month’s international launches is Autobedrijf Polderman, a single franchise, single location Mitsubishi dealer based in the Netherlands. The site was delivered through our partner Marble.

Riverside Motor Group is a multi-franchise retail group based in Yorkshire. They represent Volvo, SEAT, and Mitsubishi. The new look of the website and improved functionality has proven extremely popular with the client and their digital visitors alike.

Based in East Anglia and the Midlands, EMG Group is an established, multi-franchise retail group representing KIA, Mazda, Nissan and Mitsubishi. They also provide specialist aftercare for Ford, Hyundai, Citroën, and Fiat. They pride themselves on exceptional customer service and going the extra mile, and we hope their new website will make that even more possible.

Long-term clients Lookers launched their new franchise site with Mazda, a manufacturer we’ve also enjoyed a long working relationship with. Located in Middlesbrough and Sunderland, Lookers provide first-class customer service and aim to deliver an industry-leading experience, just as we do.

February also saw our first manufacturer site delivered with our partners at Compatible. Suzuki South Africa brings 54 locations and 30 groups all under one roof. From integrating third-party suppliers to creating bespoke new car pages, this complex site now seamlessly delivers an unrivalled user experience.

Sportif Citroën is a franchised Citroën retailer based in Aylesbury. Their state-of-the-art dealership is now matched by an equally impressive website that reflects their extensive experience and expertise.

“Our Project Manager Matt has been amazing, going above and beyond to get everything sorted on time. Extremely friendly and helpful.”

Jane Sandcombe, Marketing Manager, Sportif Citroën

So, we’ve brought you another month of automotive website launches, including independent dealers, major retail groups, and manufacturers. And, in the true spirit of Groundhog Day, we’ll do it all again next month and bring you another monthly roundup in March.

You can catch up with our February highlights from the last few years here and here.

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Author: Luke Phillips (101 Articles)

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