At this year’s Car Dealer Magazine’s Ewards two of GForces’ clients have scooped awards for their websites.
With a total of five categories, the Ewards recognise excellence and acheivements in automotive dealer websites, judged by a panel of experts. As Car Dealer points out – “a good website can be the difference between no sale and sale”. The Ewards were launched last year to celebrate the automotive websites that have got it right.
From nearly a thousand entries, a shortlist was whittled down and handed over to the judges. Those judges named GForces clients Essex Auto Group and The Car Shop as winners.
Essex Auto Group‘s website was named as Franchised Dealer Website of the Year. Judges were impressed by the sites impact, search engine, use of live chat, the quality of information available and personality.
As Chris Green, sales director for motoring.co.uk and Eward judge said, “the website has something that I have been banging on about for ages; something I feel dealers should promote more: Themselves!”
Essex Auto Group are a multi-franchise dealer who have been trading for over 20 years. The group’s marketing director, Matt Brown, who designed the site with GForces said “we’ve got big plans to push the website next year with a host of new features and we’ll be concentrating on making it even better.”
The website for Car Supermarket of the Year, a highly competitive catergory, was won by fellow GForces client The Car Shop.
Judges were impressed by the site’s bold and bright colour scheme and functions. As Eward judge Compucars and UK Websites marketing cheif Rob Queen stated: “There were a number of innovative features that swung it for me, most notably the My Car Shop that allows personalisation of the site and video testimonials that leave the consumer reassured.”
The Car Shop currently sell quality used cars from four locations in the UK – Swindon, Northampton and Cardiff and their new car supermarket in Doncaster. The group’s marketing manager Cathie Kemp explained the evolution of their award-winning site: “It started out as a very pure site, but we’ve gradually added more functionality and in the last 18 months the website has gone from something that was rarely mentioned to our number one priority. We’re delighted with this Eward.”
Check out Car Dealer for more information and other Eward winners and check out our client pages for more examples of how our award-winning websites can help take your online presence to the next level and make the internet profitable for you.