GForces, the UK’s leading web management company for the automotive sector, is sponsoring mercurial motorcycle racer, Steve Mercer, in the 2010 National and International Road Race series.
The up-and-coming motorsport star is a whizz on two wheels, having claimed the title of ‘Fastest Newcomer’ in every race he contended last year at the world-famous Isle of Man TT races and Ulster GP. Mercer also regularly competes in the British Superbike series.
Racing on a 1000cc Yamaha YZF-R1 in a striking blue and white livery with GForces branding, the 27-year-old from Maidstone, Kent, has had a great start to the 2010 season. Last month at the Oliver’s Mount circuit in North Yorkshire he qualified in pole position and was more than a second faster than the second-placed rider.
The biggest campaign of the season will be the Manx TT, held between 29 May and 12 June. First run over 100 years ago, the TT is the jewel in the international motorcycle road racing crown with over 60,000 people jostling for the best vantage points at the races. Last year, Mercer wowed the crowds by posting an average lap speed of 121mph along the 37.73-mile course.
Mercer said: “Being sponsored by GForces is a fantastic opportunity for me and my team. It will allow us to race and, most importantly, be competitive at the highest level against the best road riders in the world. The Isle of Man TT is a massive challenge so to have the help and support of an ever-growing and successful local company is priceless. I am hoping to repay them with some top results. Watch this space!”
GForces Managing Director, Giles Smith, added: “We’re proud to be sponsoring Steve Mercer Racing. Steve is one of the UK’s brightest motorsport stars and everyone at GForces will be cheering for him throughout the 2010 Road Race season.”
Established in 1999, GForces is the UK’s leading web management company for the automotive sector, working for more of the country’s top-200 dealers than any rival. Designing and developing its own web management and online marketing tools, the company focuses on making the internet more profitable for its customers.
GForces supports vehicle retailers of all sizes – from solus outfits and car supermarkets, to the UK’s largest dealer groups – helping them increase profitability through better customer targeting, increased conversion rates and higher order values.
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