Fellow colleague, Daniel Rogers has always had a need for speed, starting out in karting club the Comer Cadets at the age of eight. Now eleven years later he is part of a father son team looking forward to his third season racing cars, having progressed through junior and senior…
BEN is the UK’s dedicated charity for those who work, or have worked, in the automotive and related industries, as well as their dependents. Whether it’s practical, emotional or financial support that they need, BEN are there to help. They also provide day, nursing and residential care across the country for…
In ever growing numbers, consumers are embracing the internet as a tool to research and then purchase a vast range of products and services. It’s a trend that is already driving huge change within the aftersales sector. The franchised dealer and OEM sectors are still struggling to adapt, lagging behidn…
With companies constantly looking for fresh and innovative ways to tap into new revenue streams, it is of little surprise that online video advertising has seen rapid growth in the last year. Analysts at Forrester Research are citing it as the fastest-growing digital advertising sector. VW is one of the…
In 2012 the UK franchised sector accounted for just 25% of the service market, yet up to 80% of dealer profit can be generated from this market, which begs the question … Is marketing your aftersales an afterthought? NetDirector Aftersales Suite can help you compete with fast fits and independents.…
A stunning video of the McLaren MP4-12C featuring both the coupe and spider models was shot on location with the dramatic backdrop of London at night helped launch Jardine Motors new, state of the art website. The Top-10 UK dealer group is overhauling its digital marketing strategy using GForces NetDirector…
Last May an obscure DJ named Harry Rodriguez released a track for free online. In February this year, that DJ – whose stage name is Baauer – suddenly found that his track, The Harlem Shake, was the centre of seemingly everything on YouTube. Even we had a go at it……
Kevin Newton is the General Manager at Lookers Land Rover, who is one of many clients to commission our Media Services team to produce videos for their VSEO strategy. He explains the benefits of VSEO and the types of videos they have filmed from about us, to new car launches…
GForces’ Digital Champion course helps automotive professionals gain valuable digital skills and help them use the internet to benefit their businesses. The course blends content from GForces’ in house trainers and marketing experts, alongside industry leading partners like Google, Reevoo and Bold Chat. Candidates will learn advanced digital techniques to…
History has been made yet again today in the stunt world as Frenchman Guerlain Chicherit performs the world’s first 360-degree backflip in a car. The champion rally driver trained for four years to do the stunt, carrying it out in private before premiering to the crowds in Tignes. The event…
Retargeting or re-target marketing allows you to retain a site visitor’s interest for longer through a form of display media. Gain brand exposure, more leads and more sales all from the same campaign. Retargeting is cost effective and can increase your click through rates by 85%.
Over the past year we have collected a whole range of testimonials from our clients on why they like working with us and the success they’ve had from our numerous products and services. We decided to collate a couple of these testimonials to summarise why GForces are the largest specialised…
From time-to-time a YouTube video becomes an overnight sensation. It could be of the most mundane things, yet once the populous gets hold of it and finds it endearing, controversial or funny, it can rack up a vast number of views in a very short period of time. This is…
The Lenovo YOGA 13 is the latest tablet to enter the market. Slightly more advanced than a tablet, being referred to as an IdeaPad, it comes with a detachable keyboard and 4 different modes – laptop, stand, tent and tablet. Lenovo has confirmed an October release date for its IdeaPad…
Today history was made as mission Red Bull Stratos was a complete success. Seeking to advance scientific discoveries in aerospace for the benefit of mankind to attempt to transcend human limits that have existed for 50 years. Austrian born dare devil, Felix Baumgartner ascended to an altitude of 39,045 meters…