Embracing the Internet: What’s new in 2016?

Once again we have surveyed the Motor Trader Top 200’s web presences to establish what tools and services they are employing to help drive their businesses online. Inevitably there are movements, but most interestingly two highly important elements of being online have hit saturation point within the UK’s top dealer…

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NetDirector Auto V10 – one year on

Take the populations of Canada and the USA combined and you have just over 350,000,000 people – a fair number in anyone’s book. As you can see from our latest infographic (click on the image to see in greater detail), since the first NetDirector Auto V10 websites went live around…

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GForces: A company to inspire Britain

For the third time, GForces has made the London Stock Exchange’s list of 1,000 Companies to Inspire Britain. This is the third time this report has been published, and it’s a great source of pride for us to once again be included in this prestigious selection of companies. In fact,…

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Google updates its search – again

You may not have noticed just yet, but Google has updated the way in which it displays results for desktop and tablet devices which is definitely worth knowing about if you use pay per click advertising. It’s probably also worth taking  look for yourself – for example try out ‘used…

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GForces achieves ISO 27001 Certification

Any company with a website and cloud-based software takes its data seriously – and this is an increasingly important issue for automotive retailers, whose data is wide-ranging and often highly sensitive. It’s information which, in the wrong hands, can do businesses and individuals a world of harm. When data from…

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Understanding showroom visitors

Many commentators are latching onto the idea that the showroom, in its current form, is an anachronism – out of date and increasingly unfit for purpose. Within this broad brush statement there are truths, but they are outweighed by the fact that for the vast majority of car buyers the…

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The importance of hero content

Web video is one of the most important marketing and communication mediums available to car dealers. The proliferation of sites like YouTube have made it easy to upload video and embed it on a website, social media and even within marketing. Over 77% of the top 200 car dealers in…

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Reviews, blackmail and how to avoid it

Almost universal access to the web has brought us many positive things. No longer do we watch TV and wonder where we know that actor from – Siri will have the answer. Pub arguments about the 0-60 times of various supercars are irrelevant because a quick check on Wikipedia will…

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Embracing the internet – or not?

Once again we have assessed the Top 200 motor retailers in the UK to gauge which digital tools and services they are using as well as how this has evolved over time. For us, this quarter’s Embracing the Internet study has been extremely interesting compared to the last few. Yes,…

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