Bangers 4 BEN 2015 – The road trip

It’s been just over a week since our intrepid duo returned from the Bangers for BEN rally visiting classic F1 circuits across Europe, but they’re still reminiscing about the trip. Between them, GForces’ James Drewett and Harwoods’ Brett Ward covered over 1,500 miles in the Jag which proved reliable and…

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Diesel emissions and the potential impact

Unless you’ve been living under a rock, you have probably followed with interest the emissions scandal that affects a number of brands under the VAG umbrella and has rocked the industry. It’s not really a secret that official emissions tests don’t reflect the real-world situation, but for a major manufacturer…

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The importance of finance integration

Finance is the most widely used means for funding a new car and an ever-increasing purchasing method for used. According to the Finance and Leasing association, its members funded 77.6% of all private new car sales through dealer finance packages in May 2015 – a 6% rise on 2014’s figure.…

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Showroom Footfall

When someone visits your forecourt it’s extremely rare now that they are just ‘browsing’. Car buying tends to start a couple of months prior to a visit, the intermediate time being taken up by web research, considering new options before finally whittling them down to perhaps just one or two.…

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The AM Top 100

AM Magazine’s July edition contained the all-important, brand new Top 100 ranking, which looks at the 100 best performing dealers in the country and analyses their performance over the previous 12 months. This year there has been some significant movement within the pack, several new entries and the not insignificant…

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NetDirector Footfall in action at CDX15

Before the recent Car Dealer Conference and Expo GForces appealed to attendees to take part in a little experiment to test-drive our new NetDirector Footfall smart Wi-Fi system. Now, we can happily say that the experiment was a big success! Throughout the day the system logged all kinds of data…

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Embracing the internet – or not?

Once again we have assessed the Top 200 motor retailers in the UK to gauge which digital tools and services they are using as well as how this has evolved over time. For us, this quarter’s Embracing the Internet study has been extremely interesting compared to the last few. Yes,…

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The three Ps of aftersales

We were at the AM Aftersales Conference back in April and as ever there was a lot of engaging content and talking points. Not least among this content was the split between car owner use of independent and franchised retailers for servicing. Trend Tracker data shows that since last year,…

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