Bad weather sells cars

To a certain extent, the assumption that more people go online when the weather isn’t up to much is a pretty obvious one to make. How many of us take one look at the precipitation and obvious chill in the air and think that a cup of tea and a…

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Mobile advertising turns to video

Last year, the amount of money spent on mobile advertising surpassed £1bn for the first time. In 2014, the focus on mobile has intensified and the associated budgets have continued skywards. According to eMarketer, it may even surpass the £2bn mark before we’ve finished eating turkey sandwiches and turn our…

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Digital Stock Preparation

Consumer expectations of the web are constantly changing. It’s a two-way relationship; when something new, flashy and dynamic appears on one website, consumers will gradually begin to expect it on other websites. Equally, web developers and software companies are falling over themselves to create the next innovation which will help…

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Statistics for the Connected Consumer

There is lots of talk nowadays about the ‘connected consumer’. How to reach them, how to engage with them, and how to convert them from browsers to buyers. After attending the AM Digital Dealer Conference at the Heritage Motor Centre recently and listening to many professionals trying to make sense…

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The importance of collaboration

When looking for instances of collaboration going wrong (read: not happening), British Leyland counts as a great example on many levels and for many reasons. Though a manufacturer group by name and entity, the various brands that fell under the BL umbrella retained enough autonomy to – sometimes – make…

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Car adverts through the years

The discipline of advertising has evolved somewhat since the car became a consumer object. Indeed, the media through which advertising is now disseminated would blow the minds of the early carmakers. But for a bit of light-hearted afternoon reading, we look at a few examples of automotive advertising through the…

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My Mini Experience

They say fate happens in mysterious ways, and less did I know, just by walking through the wrong door, I was about to embark upon my second mini adventure. Two months ago I purchased my NEW Mini Cooper. If I’m honest, it wasn’t my first choice, after previously having a…

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Summertime Sadness

The longest day of the year may have come and gone, but for us Brits the summer season is only just starting, bringing with it a whole host of seasonal distractions – notably of the sporting variety. Chief among these of late has been the World Cup, with millions focusing…

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The new digital dealership

First impressions are hugely important. Bearing in mind that more than 90% of all new and used car leads start online, the first experience most consumers receive of a motor retailer is via their website. If it isn’t engaging, usable and effective, a consumer is likely to go elsewhere. Thankfully,…

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