More UK cars hit the road than ever before for fifth consecutive year During a tempestuous year when any number of political and economic certainties were stripped away, one of the constants was the yearly increase in UK new car registrations. Statistics released yesterday by the Society of Motor Manufacturers…
Consumer electronics show the way forward The annual Consumer Electronics Show, or CES as it’s more commonly known, opened yesterday in Las Vegas, and will run through to Sunday. Being also a 50th anniversary event, it should be no surprise that it is the biggest yet, with more than 3,800…
Once again we have surveyed the Motor Trader Top 200’s web presences to establish what tools and services they are employing to help drive their businesses online. Inevitably there are movements, but most interestingly two highly important elements of being online have hit saturation point within the UK’s top dealer…
Take the populations of Canada and the USA combined and you have just over 350,000,000 people – a fair number in anyone’s book. As you can see from our latest infographic (click on the image to see in greater detail), since the first NetDirector Auto V10 websites went live around…
You may not have noticed just yet, but Google has updated the way in which it displays results for desktop and tablet devices which is definitely worth knowing about if you use pay per click advertising. It’s probably also worth taking look for yourself – for example try out ‘used…
As of January 12th 2016, GForces will no longer be supporting the Internet Explorer 8 (IE8) web browser. This planned change is being implemented in order that we can concentrate on improving our software’s performance over more relevant, modern browsers. Why are we no longer supporting IE8? There are a…
Our Senior Content and Comms Manager, Ben White, offers his thoughts on live chat. We hear plenty about the ‘time-poor, always on the move, connected consumer’ who, if many commentators are to be believed, have neither the time nor the inclination to pick up the phone and call a business.…
Unless you’ve been living under a rock, you have probably followed with interest the emissions scandal that affects a number of brands under the VAG umbrella and has rocked the industry. It’s not really a secret that official emissions tests don’t reflect the real-world situation, but for a major manufacturer…
GForces and Codeweavers have looked at how users are interacting with finance tools on NetDirector Auto V10 websites. A number of dealers using Codeweavers Finance Finder and FleciCalc were studied. The results can help dealers configure their fiance calculators to improve the user journey.
Data, created by customers during their buying journey, is a gold mine of information. Over the last seven months we have been analysing data created by customers through our NetDirector CAP Valuations tool to gain insight into how the market is performing and identify trends within it. And it’s a…
Before the recent Car Dealer Conference and Expo GForces appealed to attendees to take part in a little experiment to test-drive our new NetDirector Footfall smart Wi-Fi system. Now, we can happily say that the experiment was a big success! Throughout the day the system logged all kinds of data…
Websites are pretty useless unless they are packed with relevant, engaging, quality content – including words, pictures and video. All of these things work together to help a site rank higher in search results, reduce visitor bounce rates and increase web page engagement – key metrics in terms of online…
Having seen the statistic published by Akamai that more web visits over Christmas were made via mobile devices than desktops, we decided to take a look at the web visits composition for NetDirector websites. Interestingly, the statistic from the wider online environment was reflected in visits to our clients’ websites…
In a sea of paid and earned content, creating a comprehensive content marketing strategy isn’t quite as easy as it sounds. Should you create your own, pay someone to do it for you, or crowdsource? Here we’ll have a look at the different types of content out there, and see…
A piece of research was published recently by Haymarket which sought to identify types of car buyers and the way in which they interact with the online environment. It claimed itself to be the first such study into the use of smartphones, tablets and laptops, and whilst we could argue…