Record Breaking Registrations

More UK cars hit the road than ever before for fifth consecutive year During a tempestuous year when any number of political and economic certainties were stripped away, one of the constants was the yearly increase in UK new car registrations. Statistics released yesterday by the Society of Motor Manufacturers…

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Embracing the Internet: What’s new in 2016?

Once again we have surveyed the Motor Trader Top 200’s web presences to establish what tools and services they are employing to help drive their businesses online. Inevitably there are movements, but most interestingly two highly important elements of being online have hit saturation point within the UK’s top dealer…

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NetDirector Auto V10 – one year on

Take the populations of Canada and the USA combined and you have just over 350,000,000 people – a fair number in anyone’s book. As you can see from our latest infographic (click on the image to see in greater detail), since the first NetDirector Auto V10 websites went live around…

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Google updates its search – again

You may not have noticed just yet, but Google has updated the way in which it displays results for desktop and tablet devices which is definitely worth knowing about if you use pay per click advertising. It’s probably also worth taking  look for yourself – for example try out ‘used…

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Diesel emissions and the potential impact

Unless you’ve been living under a rock, you have probably followed with interest the emissions scandal that affects a number of brands under the VAG umbrella and has rocked the industry. It’s not really a secret that official emissions tests don’t reflect the real-world situation, but for a major manufacturer…

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NetDirector Footfall in action at CDX15

Before the recent Car Dealer Conference and Expo GForces appealed to attendees to take part in a little experiment to test-drive our new NetDirector Footfall smart Wi-Fi system. Now, we can happily say that the experiment was a big success! Throughout the day the system logged all kinds of data…

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Conversion is king

Websites are pretty useless unless they are packed with relevant, engaging, quality content – including words, pictures and video. All of these things work together to help a site rank higher in search results, reduce visitor bounce rates and increase web page engagement – key metrics in terms of online…

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The year mobile takes over

Having seen the statistic published by Akamai that more web visits over Christmas were made via mobile devices than desktops, we decided to take a look at the web visits composition for NetDirector websites. Interestingly, the statistic from the wider online environment was reflected in visits to our clients’ websites…

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To your brand’s content

In a sea of paid and earned content, creating a comprehensive content marketing strategy isn’t quite as easy as it sounds. Should you create your own, pay someone to do it for you, or crowdsource? Here we’ll have a look at the different types of content out there, and see…

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