As of January 12th 2016, GForces will no longer be supporting the Internet Explorer 8 (IE8) web browser. This planned change is being implemented in order that we can concentrate on improving our software’s performance over more relevant, modern browsers. Why are we no longer supporting IE8? There are a…
Our Senior Content and Comms Manager, Ben White, offers his thoughts on live chat. We hear plenty about the ‘time-poor, always on the move, connected consumer’ who, if many commentators are to be believed, have neither the time nor the inclination to pick up the phone and call a business.…
Unless you’ve been living under a rock, you have probably followed with interest the emissions scandal that affects a number of brands under the VAG umbrella and has rocked the industry. It’s not really a secret that official emissions tests don’t reflect the real-world situation, but for a major manufacturer…
GForces and Codeweavers have looked at how users are interacting with finance tools on NetDirector Auto V10 websites. A number of dealers using Codeweavers Finance Finder and FleciCalc were studied. The results can help dealers configure their fiance calculators to improve the user journey.
Data, created by customers during their buying journey, is a gold mine of information. Over the last seven months we have been analysing data created by customers through our NetDirector CAP Valuations tool to gain insight into how the market is performing and identify trends within it. And it’s a…
Before the recent Car Dealer Conference and Expo GForces appealed to attendees to take part in a little experiment to test-drive our new NetDirector Footfall smart Wi-Fi system. Now, we can happily say that the experiment was a big success! Throughout the day the system logged all kinds of data…
Websites are pretty useless unless they are packed with relevant, engaging, quality content – including words, pictures and video. All of these things work together to help a site rank higher in search results, reduce visitor bounce rates and increase web page engagement – key metrics in terms of online…
Having seen the statistic published by Akamai that more web visits over Christmas were made via mobile devices than desktops, we decided to take a look at the web visits composition for NetDirector websites. Interestingly, the statistic from the wider online environment was reflected in visits to our clients’ websites…
In a sea of paid and earned content, creating a comprehensive content marketing strategy isn’t quite as easy as it sounds. Should you create your own, pay someone to do it for you, or crowdsource? Here we’ll have a look at the different types of content out there, and see…
A piece of research was published recently by Haymarket which sought to identify types of car buyers and the way in which they interact with the online environment. It claimed itself to be the first such study into the use of smartphones, tablets and laptops, and whilst we could argue…
To a certain extent, the assumption that more people go online when the weather isn’t up to much is a pretty obvious one to make. How many of us take one look at the precipitation and obvious chill in the air and think that a cup of tea and a…
Last year, the amount of money spent on mobile advertising surpassed £1bn for the first time. In 2014, the focus on mobile has intensified and the associated budgets have continued skywards. According to eMarketer, it may even surpass the £2bn mark before we’ve finished eating turkey sandwiches and turn our…
Consumer expectations of the web are constantly changing. It’s a two-way relationship; when something new, flashy and dynamic appears on one website, consumers will gradually begin to expect it on other websites. Equally, web developers and software companies are falling over themselves to create the next innovation which will help…
Open Training Events will enhance retailers’ understanding of customers’ digital journey and improve sales conversion GForces is taking bookings for the first module, ENGAGE Further modules – MOMENTUM and TRANSFORM – to launch in 2015 Nationwide coverage with training centres in five locations across UK Automotive digital marketing specialist, GForces,…
Stop the press. New research from Experian that has been cited by Motor Trader and Automotive Management strikes at the heart of everything I hold true and believe. The research states that the digitally-native, tech-savvy, highly-connected, always on, media stacking internet generation is actually more likely to research a…