Tyred of car maintenance

When it comes to looking after my Fiat Punto ‘Pedro’, I wouldn’t say I’m the best owner in the world. I give him a wash about five times a year and I don’t check the oil or water when i should, however when Pedro’s back tyre kept deflating – i didnt know what to do?!…

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My Facebook Experiment

Over the past few weeks, I decided to undertake a Social Media experiment: I wanted to remove myself from Facebook, to see how my life would change without this medium of communication and whether or not it had a ‘real’ impact on me…

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Business failing to keep-up

Gamley’s and Our Price are now both defunct business that failed to evolve to keep up with the consumer and their buying behaviour, and the same is happeneing in the record industry and it’s HMV that’s the last one standing…

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To buy…or not to buy!?

I’m conflicted on whether to go for a new or used car? A close friend of mine has recently acquired a brand new Audi TT Black edition – Certainly the warranty and servicing that’s included are big selling points to me but given that I would never actually own the vehicle I’m not entirely convinced…

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Lifestyle Europe put Women Drivers on Top

Lifestyle Europe have launched a new initiative aimed at women drivers called Lifestyle Ladies. This is a fantastic new website with one clear intention: to deliver car information by women for women in a friendly and social way. We’ve all heard the jokes about women drivers but it’s statistically proven…

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Tesco To Sell Cars Online…

Article found in: The Mail on Sunday, 13/02/2011 What with the used car market coming a long way from the perseverance of shady sales men and supermarket giants quickly becoming the one-stop-shop for everything from washing powder to pet insurance, following a foray of new business ventures Tesco is rumoured…

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Consumers Consumption turns 24-7

Consumer consumption has changed somewhat over the past fifty years. The internet has developed an infectious nocturnal breed and the way we socialise and spend money to that of 10 years ago is completely different and businesses need to understand this new fashioned consumer behaviour.

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Google Makes You Think

Commercial Director of GForces Tim Smith was lucky enough to attend Google’s Think Mobile and Think Marketing conferences a couple of weeks ago hosted by Matt Brittin, MD Google UK. These events were attended by some of the world’s most powerful brands including Coca Cola, Vodafone, Diageo and Unilever and other leading marketing agencies throughout the UK.

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Keep Your Customers Satisfied

A good client loyalty programme will be able to effectively and efficiently gather information to target particular spending habits. Building customer faithfulness is an essential component in developing consistent revenue, as well as the overall growth of a dealership.

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