May sees ecommerce take-up in significant sectors of the industry through NetDirector® Auto-e. May saw our next-generation ecommerce platform, NetDirector® Auto-e, adopted by a manufacturer network, major retail groups, and an independent dealer. These are the three dominant sectors of automotive retail, and it says a lot for the universal…
Will consumers get on their skates for 68 plates? To those with a passing interest in 20th century history, the number ’68’ immediately brings to mind images of enormous social and political upheaval. Whilst things aren’t quite that exciting for the UK car market yet, it has seen its fair…
This week we have a guest blogger – Ritam Ghosh, who is joining us for a week of work experience with our Marketing team. We’ve invited him to write a blog as well as help pick out and create the accompanying imagery. He’ll also be giving us another post later…
Good news for manufacturers and retailers – not to mention drivers. EMaC, the UK’s leading provider of automotive service plans and aftersales retention schemes has launched its new ‘Self-Serve’ facility – and it will be powered by GForces’ market-leading NetDirector® software. ‘Self-Serve’ will allow manufacturers, dealer groups and national sales…
Gubagoo live chat, text, video, and messenger solutions, now available through GForces. GForces, a leading provider of technology, marketing, and consultancy services to the automotive industry, announces a new partnership with Gubagoo, specialists in retailer communication solutions including live chat and behavioural marketing. GForces will be the exclusive UK reseller…
Future classics likely to shine in time. As another bright, wet, breezy, and occasionally sunny summer weekend looms, many drivers up and down the country will be embracing a pastime as unpredictable as the weather. That’s right, they’ll be taking to the roads in their pride and joy, a classic…
The greatest car ads connect us to our cars through emotive storytelling and simple truths. Over the years, there have been many memorable car adverts. Some have made us laugh, whilst others have tugged at our hearts strings. Whether we’re going on a journey with beloved characters, or simply taking…
Why mum should be in the driving seat when it comes to marketing Yesterday, as most of us will know, was Mother’s Day. It is observed around the world in different forms, and quite often on different dates, but the focus is always the same; mum and motherhood. The American…
Spring has sprung, so get ready for a season of growth and renewal online. Yesterday morning, at 10.28 exactly, Spring was declared official. From here on in, the days will be getting longer, the weather warmer (honest), and the outlook brighter. It’s time to put the Uggs and parkas back…
Purchase your next car along with your weekly shop Earlier this year, Hyundai launched their pioneering ‘click to buy’ scheme, giving their customers the option to configure a vehicle, research finance, pay their deposit, or buy outright from the comfort of their own home. And a quick, easy, no-haggle option…
Communication, lead generation, UnameIT – we’re capable of great things together. Last Thursday, GForces attended UnameIT Live 2017, which took place in the beautiful city of Apeldoorn in the Netherlands. We should probably make it clear we weren’t on holiday or sightseeing however, but taking the opportunity to join one…
More UK cars hit the road than ever before for fifth consecutive year During a tempestuous year when any number of political and economic certainties were stripped away, one of the constants was the yearly increase in UK new car registrations. Statistics released yesterday by the Society of Motor Manufacturers…
Consumer electronics show the way forward The annual Consumer Electronics Show, or CES as it’s more commonly known, opened yesterday in Las Vegas, and will run through to Sunday. Being also a 50th anniversary event, it should be no surprise that it is the biggest yet, with more than 3,800…
Once again we have surveyed the Motor Trader Top 200’s web presences to establish what tools and services they are employing to help drive their businesses online. Inevitably there are movements, but most interestingly two highly important elements of being online have hit saturation point within the UK’s top dealer…
Take the populations of Canada and the USA combined and you have just over 350,000,000 people – a fair number in anyone’s book. As you can see from our latest infographic (click on the image to see in greater detail), since the first NetDirector Auto V10 websites went live around…