The Spinnaker Tower in Portsmouth is a fantastic setting for any event. Standing 560ft above the south coast with views across the Solent and South Downs, it has quickly become a major landmark. It was also the venue for the annual Car Dealer Power Awards which we attended alongside many of the UK motor industry’s top individuals.
Innovation of the Year
Voted for by hundreds of dealers throughout the UK, the awards are a chance for the people on the front line of the industry to have a voice on who and what they think deserves plaudits. Thankfully our attendance wasn’t in vein; we picked up the Innovation of the Year award for Sky AdSmart and were also honoured to be highly commended in the ‘Website Design for Franchised Dealers’ and ‘Online Advertising for New Cars’ categories.
Our exclusive partnership with Sky to supply the Sky AdSmart product to the motor retail sector has been a massively exciting journey. The power of the product, which utilises Sky Digital technology to send targeted adverts to specific locations and demographics, is enormous, enabling motor retailers to get their messages on television at an affordable price.
By way of example, Park’s Motor Group utilised the product to target mid-to-high affluence households in Glasgow to promote its January offers. The campaign achieved impressions (the number of people seeing an advert) in six figures, of which almost half saw the advert in peak viewing hours. This helped drive significant increases in web visits and used car searches on the Group’s website.
All in all, we had a superb evening and were delighted to see our partners, Stapletons Tyre Services, CAP and Codeweavers, also pick up awards. It just remains for us to say thanks to those who voted for us, and to Car Dealer for putting on such a great event.