What Car? is the independent resource for millions of car buyers. An attention to detail second to none, coupled with the market leading reviews, news and automotive analysis means that over 80% of car buyers will consult What Car? to inform their buying decision.
The partnership allows our NetDirector Auto customers to display reviews on their new and used car stock pages that have been carried out by What Car?
Today’s consumer is highly informed, knowledgeable and has often already decided on what they want to purchase. The use of the internet means car buyers often know the fuel consumption figures, performance stats, vehicle rating and often target price before they even venture into a dealer.
For the main dealer, there are two ways to tackle this problem. Accept the consumer will access this information as part of the buying process, or ignore it. The partnership with What Car? allows car buyers to gain this information while searching through the current stock or new vehicle sections on your website. They get to see the specific cars available while learning about them as they continue to search.
The result? The car buyer feels you are providing impartial information, and you gain a greater degree of trust from your customers. You also keep them on your site for longer…and that means they are not going to your competitors.