The importance of collaboration


When looking for instances of collaboration going wrong (read: not happening), British Leyland counts as a great example on many levels and for many reasons. Though a manufacturer group by name and entity, the various brands that fell under the BL umbrella retained enough autonomy to – sometimes – make…

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The Life of a GForces CSS Intern


Following on from our blog on James Coleman, who completed his internship placement within the Marketing Department of GForces, another one of our interns wanted to share his experiences of working in one of the busiest departments at our Head Office. Alex Hussey joined GForces from the University of Kent…

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Gadgets meet garments


Until fairly recently, a ‘watch phone’ was the stuff of fantasy, worn only by TV characters such as Dick Tracey, Captain Kirk or George Jetson. However, with the potential volume uptake of the Android-based Samsung Galaxy Gear range and other competing wearable tech, watch phones are on the verge of…

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Goodbye Mr Mouse!


Well it seems the future has arrived…Watching a science fiction film the other day, I realised the enormous speed at which technology has evolved. The film only 6yrs old, with it’s big budget production and it’s reach into the ‘not-to-distant future’ ideology I recall looked great when I watched it at the cinema yet today the items visualised were in my hand…

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Social Chinese Whispers


On Friday 29th I was one of the many thousands of people who decided to go to London for the royal wedding. One of the things I found amazing (not just Kate’s dress) was the buzz and domination of social media in the crowds and around the world regarding this special day…

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