CDX17 – The wait is almost over

CDX17, the automotive retail industry expo - May 23rd 2017, Silverstone.

CDX17 – What to expect at this year’s expo  CDX17 is now less than 24 hours away. Tomorrow sees the UK’s largest dedicated automotive retail industry event return to the historic halls and tarmac of Silverstone. And GForces are back too, returning as headline sponsors for the third year running.…

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GForces wield power at Car Dealer awards

Automotive Retailers deal out honours to favourite providers after nationwide survey The prestigious 2016 Car Dealer Power 2016 Awards ceremony took place at the impressive Spinnaker Tower in Portsmouth last night. As you might expect from an event that celebrates the best the motor industry has to offer, GForces were…

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GForces achieves ISO 27001 Certification

Any company with a website and cloud-based software takes its data seriously – and this is an increasingly important issue for automotive retailers, whose data is wide-ranging and often highly sensitive. It’s information which, in the wrong hands, can do businesses and individuals a world of harm. When data from…

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The importance of collaboration

When looking for instances of collaboration going wrong (read: not happening), British Leyland counts as a great example on many levels and for many reasons. Though a manufacturer group by name and entity, the various brands that fell under the BL umbrella retained enough autonomy to – sometimes – make…

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Car adverts through the years

The discipline of advertising has evolved somewhat since the car became a consumer object. Indeed, the media through which advertising is now disseminated would blow the minds of the early carmakers. But for a bit of light-hearted afternoon reading, we look at a few examples of automotive advertising through the…

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The online/offline buying journey

The retail experience enjoyed (or you could say endured!) by todays’ consumer is currently evolving at an amazing pace.  That evolution really came to the fore for me recently, when my wife and I decided to purchase some four wheeled transport in order to ensure that we were able to…

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Social Media and You

A mixture of dealers and social media enthusiasts gathered for the first MotorTrader Social Media and You Conference. Taking place at Mercedes-Benz World in Surrey, attendees were exposed to speakers from Google, IMRG, Marshall Motor Group, Ford Retail and of course GForces…

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AM Awards 2011: Results

GForces attended the AM Awards last night at the ICC in Birmingham and are extremely pleased for our clients who won awards particularly Harwoods for winning Best Dealer Website. This award justifies the enormous efforts the teams at Harwoods and GForces have expended on the dealer group’s web strategy. Tim…

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Consumers Consumption turns 24-7

Consumer consumption has changed somewhat over the past fifty years. The internet has developed an infectious nocturnal breed and the way we socialise and spend money to that of 10 years ago is completely different and businesses need to understand this new fashioned consumer behaviour.

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Happy Birthday Internet

Today we celebrate the internet’s 41st birthday. It was in 1969 that Charley Kline tried to login to the Stanford Research Institute and in doing so transmitted the first message ‘lo’ via ARPANET when the system crashed after two letters.

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