The importance of collaboration


When looking for instances of collaboration going wrong (read: not happening), British Leyland counts as a great example on many levels and for many reasons. Though a manufacturer group by name and entity, the various brands that fell under the BL umbrella retained enough autonomy to – sometimes – make…

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Car adverts through the years


The discipline of advertising has evolved somewhat since the car became a consumer object. Indeed, the media through which advertising is now disseminated would blow the minds of the early carmakers. But for a bit of light-hearted afternoon reading, we look at a few examples of automotive advertising through the…

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Social Media and You


A mixture of dealers and social media enthusiasts gathered for the first MotorTrader Social Media and You Conference. Taking place at Mercedes-Benz World in Surrey, attendees were exposed to speakers from Google, IMRG, Marshall Motor Group, Ford Retail and of course GForces…

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AM Awards 2011: Results


GForces attended the AM Awards last night at the ICC in Birmingham and are extremely pleased for our clients who won awards particularly Harwoods for winning Best Dealer Website. This award justifies the enormous efforts the teams at Harwoods and GForces have expended on the dealer group’s web strategy. Tim…

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Embrace the Internet


Many dealers throughout the industry have reported significantly less footfall over the past few months with scrappage ending, the current economy and the rise in internet usage. So we ask ourselves how many dealerships are actually embracing the internet in their sales strategy by using tools such as live chat, social media and video. GForces compiled a survey of the Top 200 dealers in August…

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University Call On Kent Web Experts

The University of Kent has appointed Giles Smith to its Industrial Panel, in a move designed to boost the appeal of the courses run by its web faculty. Smith, managing director of leading web management firm GForces, will participate in discussions to shape the content and structure of the university’s degree programmes.

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