CDX17 – The wait is almost over

CDX17, the automotive retail industry expo - May 23rd 2017, Silverstone.

CDX17 – What to expect at this year’s expo  CDX17 is now less than 24 hours away. Tomorrow sees the UK’s largest dedicated automotive retail industry event return to the historic halls and tarmac of Silverstone. And GForces are back too, returning as headline sponsors for the third year running.…

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Christmas Jumper Day 2016

Winter woollies give us a fuzzy feeling, all in the name of charity What do you get when you cross a kangaroo with a sheep? A woolly jumper! And with that classic cracker joke, we kick off Christmas jumper day with the same amount of silliness, fun, and slight groaning…

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“It’s awesome turning 10”

Have you heard that Facebook turned 10 last week? Of course you have, as the Facebook ‘Look Back’ videos are clogging up users’ newsfeeds. In fact, according to Forbes, around 200 million people have watched their Look Back video, 50% of whom shared it. So as Facebook users look back,…

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The rise of online video advertising

With companies constantly looking for fresh and innovative ways to tap into new revenue streams, it is of little surprise that online video advertising has seen rapid growth in the last year.  Analysts at Forrester Research are citing it as the fastest-growing digital advertising sector. VW is one of the…

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How can car dealers use Vine?

People – and businesses – are constantly developing new ways of sharing a small piece of their lives or messages, innovating as they go. Looking through the records of social media, Facebook has been a pioneer in allowing users to post their latest hilarious (likely drunken) or unnecessarily sentimental (likely…

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Sell cars through Pinterest

We’ve all used or at least heard of Twitter, Facebook, YouTube and LinkedIn at some point. To make the social realm that little more crowded, Pinterest has joined the scene. It is a visual social network where you can upload photos of your interests in a bulletin/scrapbook type format. But…

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To follow or not to follow…?

So who deserves a follow or like? First of all, the brand has to be interesting and popular – it is unlikely that I would follow a company that I have never heard of, or a firm that is recognised as being “uncool”. A good reputation is essential too –…

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Are UK dealers digitally dominant?

It is a common view that automotive retail in the UK is a few years behind the US when it comes to digital technology.  The USA embraces new technologies more quickly, and to a greater extent.  After all, Amazon, iTunes and Facebook were all thought-up and developed there. However, research…

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The online/offline buying journey

The retail experience enjoyed (or you could say endured!) by todays’ consumer is currently evolving at an amazing pace.  That evolution really came to the fore for me recently, when my wife and I decided to purchase some four wheeled transport in order to ensure that we were able to…

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