The importance of collaboration


When looking for instances of collaboration going wrong (read: not happening), British Leyland counts as a great example on many levels and for many reasons. Though a manufacturer group by name and entity, the various brands that fell under the BL umbrella retained enough autonomy to – sometimes – make…

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Car adverts through the years


The discipline of advertising has evolved somewhat since the car became a consumer object. Indeed, the media through which advertising is now disseminated would blow the minds of the early carmakers. But for a bit of light-hearted afternoon reading, we look at a few examples of automotive advertising through the…

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GForces Client Conference 2014


On Wednesday 18th June we held our first formal client conference. Taking place at the idyllic Heythrop Park resort in Oxfordshire, over 150 of our esteemed clients, partners and suppliers attended the GForces Client Conference 2014. The conference was the formal launch of the all-new version of our core software…

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Being demanding about digital


Later this year GForces celebrates its 15th birthday. It’s gone in a flash for us, but it’s a period that has seen massive change in the industry in which we operate. From engineering and design, to safety, reliability and fuel economy, technological innovations have accelerated the evolution of the modern…

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