Digital has changed the purchase path for auto shoppers. As pre-market, in-market, and post-market phases have evolved into a cycle of constant consideration, brand loyalty can be won or lost at any point. This infographic
I’m an old duffer! In a real world sense I’d be considered middle aged, but working for a company at the cutting edge of digital marketing and innovation we attract a great deal of creative,
GForces Sales Director, Jamie Dixon is set to speak at the third annual FLA Used Car Seminar in Milton Keynes on the 10th July. This year’s one-day event
Last Thursday saw many dealers and suppliers gather for the annual AM Franchised Dealer Conference . This year focused on people, process and performance, the three key areas that will keep businesses
Tim Smith spoke at the Ford Dealer Profitability and Technology Conference at the Henry Ford College in Loughborough yesterday. He was amongst other speaking suppliers including Google, Grant Thornton
So who deserves a follow or like? First of all, the brand has to be interesting and popular – it is unlikely that I would follow a company that I have never heard of, or
A week ago I wrote a blog post on 'car salesman being too lax' when it comes to handling enquiries. Since then I have purchased a new vehicle without the help of a dealer and
Retail therapy is not perhaps the most masculine term ever but it is nevertheless an often accurate summary of my time outside of work. New toys and gadgets electrify my soul and I am not
A mixture of dealers and social media enthusiasts gathered for the first MotorTrader Social Media and You Conference. Taking place at Mercedes-Benz World in Surrey, attendees were exposed to speakers from Google, IMRG, Marshall Motor
Last year GForces kicked off their Training Academy providing many work placement opportunities for local undergraduates and students. In 2010 we gave two
