We are delighted to announce that two of our clients have been shortlisted for the up-coming AM Awards. Sytner Group has is one of the finalists in the ‘Best Dealer Website’ category with its recently-launched site based on GForces’ NetDirector Auto V10 platform. Joining Sytner as a shortlisted business is Think Ford, which is in the running for ‘Best use of television and / or video’ thanks to its use of Sky AdSmart targeted television advertising.
Sytner Group’s new website went live on the NetDirector Auto V10 platform in June 2015, bringing with it responsive design and a host of in-built tools, and representing 20 brands across over 100 UK locations. Easy navigation, attractive design which uses high-quality imagery, a user-friendly CMS and lead tracking software ensure that the site is effective for consumers to use as a research tool, and for Sytner to use to represent its business online.
Now well established, www.sytner.co.uk gains around 300,000 visits per month and is demonstrating a consistently high conversion rate. Furthermore, the responsive element of the platform is proving itself to be vital with almost 55% of all visits coming from smartphones or tablet devices.
Think Ford’s Sky AdSmart and supporting multichannel marketing campaigns have been some of the stand-out marketing efforts created here at GForces during 2015. The brand has embraced the combined power of television and the web to create joined-up, high-impact marketing that has created results which are, quite simply, stunning.
Across the year, Think Ford’s Sky AdSmart targeted adverts created almost 800,000 impressions – and that’s before you take into account the multichannel digital marketing that supported the campaigns, which easily doubled this number. And these impressions were relevant ones, thanks to the highly targeted nature of the whole campaign.
Think Ford’s use of TV and video wasn’t just a launching pad for its brand; it also helped the career of one of the stars of its adverts. Peter Meyer, who starred in Think Ford’s June sale campaign commercial as a car buyer, has since gone on to star in six films, including a lead role, 14 commercials for brands including Kia, Best Western Hotels and Deutsch Bank as well as hosting an event and gaining over 80,000 social media followers.
We wish both Sytner Group and Think Ford all the best for the night in their respective categories. Regardless of the results on the night, we’re extremely proud to work with these brands to create exciting websites and supporting marketing campaigns.
It’s also fantastic to see so many of our clients shortlisted for various awards on the night. We wish you all the best of luck.
The AM Awards take place on February 11th at the ICC in Birmingham. More details are available at: http://awards.am-online.com/