Online Advertising Overtakes Traditional Expenditure
A recent study by the Internet Advertising Bureau and PricewaterhouseCoopers has revealed that online advertising spend in the UK has, for the first time, overtaken television expenditure.
Online advertising spend grew by 4.6% to £1.75bn in the first half of 2009. Meanwhile, TV spending shrank by 16.1% to £1.63bn as more companies realise the importance and cost effectiveness of online marketing.
While the recession has caused an overall decline of 16% in advertising spend on the same period in 2008, it is believed to have accelerated the migration online from more tradition media.
Online advertising – which includes email campaigns, search marketing and display ads – “performed notable well against its peers in TV, print and radio” Guy Phillipson, chief executive of the Internet Advertising Bureu, told the BBC.
While there are arguments that the survey fails to compare like with like, the increase in online advertising spend suggests that Sir Martin Sorrell’s recent statement that “you or I spend, according to statistics, 20% of our time online.
So the weighting should be at least 20%” has been heeded.
With an ever-increasing number of people joining the online audience and a continually evolving medium through which to advertise, online advertising is set to continue.
Contact GForces today to find out more about the benefits of online advertising and how online marketing can help your company.
Tags: advertising, marketing, news