We’ve been banging the drum for digital stock preparation for some time now. In fact, the phrase ‘digital stock preparation’ was coined by GForces way back in 2013 when we began working on a series of tools that help dealers make their stock stand out, engage with consumers and convert more web browsers to buyers. Each of these tools is backed up with online and in-showroom technology.
One of the developments of the last few years that has really taken off online is the introduction of 360-degree product imagery – often interactive so that the person can have a virtual ‘look around’. For cars, this kind of feature used to be the preserve of manufacturers. Since then it has become common on NetDirector platforms for new cars using the NetDirector Assets – Interiors product.
Now, we have created the most convenient way for dealers to capture their used stock in high-quality accuracy, with full 360-degree interactivity.
Introducing NetDirector 360
NetDirector 360 has been developed to offer any dealership, regardless of size, the opportunity to make their used stock interactive online. It’s an app-based product for iOS devices, combined with a custom phone case and wide-angle lens, that enables dealers to create, edit and upload interactive 360s with video or image-based information hotspots. These are easy and quick to produce, and thanks to the wide-angle lens, even businesses with limited space can use it.
A key enabler for NetDirector 360’s development is the improvements in the latest generation smartphones – namely Apple’s iPhone, which as a camera platform is highly regarded for consistent, quality imagery. Full integration with NetDirector Stock through the app also means that the process of uploading a completed 360 is heavily automated reducing time and administration.
The process of creating and uploading a 360 interactive image is simple and straightforward, consisting of five easy steps.
Step 1 – Get the hardware set up and download the app
Step 2 – Capture your exterior 360 using a VRM lookup so the system knows what car it is
Step 3 – Add information hotspots – video or images
Step 4 – Review what you’ve taken, make any final changes and upload at the click of a button
Step 5 – See it live on your site within minutes
The next step in digital stock preparation
Videos, especially interactive ones, engage and attract people. Online video is used by 78% of car buyers, of whom 70% will be influenced by it according to Google. In practice, dealers using NetDirector 360 can capture over 30 cars in a day and have them live online for customers to interact with.
Introducing them onto your website has never been easier. For more details, contact us or visit www.gforces.co.uk/digital-media/netdirector-360/.