Motor Trader Awards 2017 – The Winners

Motor Trader Awards a huge success for GForces clients

The 2017 Motor Trader Awards were held last night at London’s Grosvenor House Hotel, and several GForces clients walked away with accolades. We wanted to take a moment to extend our congratulations to everyone who made it into the shortlist of each category, and of course to our fantastic clients.

A huge well done must go to Swansway Group, who were awarded Dealer Group of the Year. Swansway have invested heavily in every area of their business throughout the last eighteen months, including their brand new, all-encompassing website courtesy of GForces. They also saw significant expansion in 2016 with the acquisition of three new Audi sites in the north west of England. We’d like to add to the unanimous decision of the Motor Trader Awards panel and congratulate them on another well-deserved award.

The Customer Care Award went to TMS Kia, based in Hinckley. The family owned and run business impressed with its dedication to making customers feel looked after, making sure they always knew who to go to if and when they needed to. TMS certainly knew who to go to when it came to providing their new website, which the Motor Trader judges described as having a “clear and easy to understand nature”.

Another long-standing client of GForces to receive recognition was Jaguar, with the stunning F-Pace SUV, awarded New Car of the Year. In November 2016, GForces delivered next-generation websites for Jaguar and Land Rover, providing a gateway to the exciting markets of China and Taiwan. The F-Pace offers luxury performance and sporty handling with everyday practicality and efficiency, and was definitely one of our stand-out cars of 2016.

Swansway were called on a second time by the judging panel, accepting Franchised Dealership of the Year for their landmark Land Rover Stafford dealership. The state-of-the-art centre is no stranger to awards, having already been named Land Rover UK’s Best Land Rover Dealership and Best Aftersales Dealership. We’re sure it’s a well-deserved win of the treble for Swansway.

Out of a total of seven, four of the nominees for Dealer Website of the Year were also GForces clients. Unfortunately, this time around, it was not meant to be, with Renault Retail Group scooping the top prize. But we would like to express our huge congratulations to Jardine Motor Group, Marshall Motor Group, Sturgess Motor Group, and Swansway. We felt the standard of the entries was of exceptional quality, and the spots on the shortlist were more than well deserved.

We’ll of course be flying the flag for all our clients next year. You can find the full list of this year’s winners here.

But, when it comes to awards, GForces and our NetDirector® platform haven’t gone empty handed. Abraham Lincoln once said, “if you want to test a man’s character, give him power.” Well, we’ve been given it twice in a row, with Car Dealer Magazine naming GForces Website Provider for Franchised Dealers the second year running, in their Power Awards. We are extremely grateful for the recognition and the award, and look forward to the arrival of next year’s awards season with more determination than ever.

GForces awarded 'Website Provider for Franchised Dealers' 2nd year running in Car Dealer Power Awards.

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Author: Luke Phillips (55 Articles)