Mazda’s Dealer Websites have had a redesign after first launching with GForces in December 2011. With the rapid change of pace online, they have had to respond to this, to ensure they continue to deliver a cohesive online customer journey. The new sites offer the following key enhancements; NetDirector Service Booking, NetDirector Live Chat and NetDirector Reevoo, as well as richer content and increased prominence for National new car offers and a new Dealer Offers area.
“Research shows that more than 80% of customers want to book their car in to a dealer online, so that they can do it at their convenience. So that’s what we’re giving them. It will be a feature across all dealer websites,” said Mazda UK aftersales director David Wilson-Green.
“It’s all about building loyalty through customer convenience.”
While some other manufacturers offer online booking systems, Mazda’s dealers upload their own available time slots giving them much greater control over their workshops. In the near future, dealers will also have the option to offer customers a new online tyre package.
Customers can key in their registration number and all available tyre options for their car from most major tyre brands are automatically listed.
“Mazda dealers can supply tyres at very competitive prices and given that tyres are often the first thing that drivers go elsewhere to buy, it is essential we promote our offering to make customers aware,” said Wilson-Green, adding that the way the new websites work should put Mazda dealers high on internet searches for tyres.
Wilson-Green concluded: “We need to give our customers a richer multimedia environment which includes online and interactive tools, whilst giving the option to use their preferred method of communication. Mazda will continue to invest in online resource to make sure we give everyone the choice that suits their needs.”
Mazda was the first UK car brand to adopt a digital service record for its cars.