As part of GForces’ on-going engagement with those still in education, Head of Digital Media Services at GForces, Steven Lloyd-Barlow was this week invited to speak to second year students at the University of Kent. In a valuable and insightful speech, Steven shared his considerable experience of working within the automotive industry and the services he leads GForces in providing.
He covered topics ranging from how GForces, as a software and digital services company, is innovating new products to help the industry advance the way it markets itself online and on TV, as well as speaking about the opportunities for internships within the Digital Media Services department. Of particular note was his presentation on some of the most recent examples of GForces’ media work. Chief among these was the making of ‘Partners for Life’, a TV advert recently created by GForces for automotive manufacturer Subaru, and broadcast as part of a multichannel marketing campaign devised by the company.
The talk Steven gave was part of the ‘Professional Practice’ module that the students are currently undertaking as part of their studies. This module includes a series of guest presentations from the practitioners within software and media industries to aid students in gaining a tangible and valuable insight into how companies operate ‘in the field’.