GForces LeadBeast Wins MotorTrader Award
The Motor Trader Industry Awards is a prestigious annual event run by MotorTrader, a leading specialist magazine for motor retailers. GForces was this year handed the ‘Online Innovation’ accolade by ESPN football pundit, Ray Stubbs, for its lead tracking software: LeadBeast Tracking at the Grosvenor House Hotel function. The award was collected by GForces Commercial Director, Tim Smith.
This year’s competition in the Online Innovation Award was extremely high with entrants putting forward products and services of real commercial value to users.
LeadBeast, which was developed by internet specialist GForces, emerged as a clear winner for helping dealers measure the effectiveness of their online and offline marketing campaigns.
It collates information from a variety of media including phone calls, emails, pay-per-click, web enquiries and Live Chat, helping the user to decide how much resource to allocate to each channel.
Judges considered LeadBeast to be a cohesive integrated product and were particularly impressed by its single “dashboard” which covered all the media channels.
“LeadBeast is innovative and of real use to end users,” said Motor Trader editor Curtis Hutchinson. “ It provides all the necessary data about a dealer’s marketing activity in a single, easy to use format which gives it a significant commercial edge in the marketplace.”
LeadBeast provides cost per lead data for clients, linking campaigns to enquiries to give a truer measure of marketing effectiveness. It also helps with website development by providing data on which elements of the site are delivering results.
Tim Smith, GForces Commercial Director
Tags: Award, GForces, Leadbeast, live chat, marketing, MotorTrader, online innovation, Tim Smith