GForces speaks to UKC students

As part of GForces’ on-going engagement with those still in education, Head of Digital Media Services at GForces, Steven Lloyd-Barlow was this week invited to speak to second year students at the University of Kent. In a valuable and insightful speech, Steven shared his considerable experience of working within the…

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Digital Stock Preparation

Consumer expectations of the web are constantly changing. It’s a two-way relationship; when something new, flashy and dynamic appears on one website, consumers will gradually begin to expect it on other websites. Equally, web developers and software companies are falling over themselves to create the next innovation which will help…

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NetDirector Image QA & Image Augmentation testimonial

Digital stock preparation has been high on our agenda of late. Back in June our Head of Digital and Media Services, Steven Lloyd Barlow, spoke at our Client Conference about some of the innovations we are bringing to market to help clients prepare their stock appropriately for the digital forecourt.

One of these innovations was the Image QA – a system which gives retailers a simple set of guidelines to follow when taking pictures of their used stock to ensure they comply with recognised industry best practice. Birchwood Group adopted the system in several of its franchises and it was so successful at helping them sell cars that Paula Kemp, Birchwood’s Marketing Manager, was kind enough to leave a testimonial.

It’s not just Image QA that Birchwood adopted; the Group also took advantage of our Image Augmentation service. This has enabled Birchwood to take pictures without the worry of what’s in the background. The pictures they take are fed through to GForces’ Image Augmentation team which overlays a more suitable background to the vehicle to ensure that the focus on that car is maintained when a consumer views it.

The results Birchwood has driven into its business by utilising these services speak for themselves!

 

Video: Birchwood Group – NetDirector Auto V10 testimonial

Birchwood Group is a long-standing client that we have worked with since 2008 and will be one of the very first franchised retailers in the UK to move its website onto GForces’ all-new NetDirector Auto V10 platform. Currently in build, Birchwood’s Marketing Manager, Paula Kemp, is already so impressed by the technology that she wanted to leave a video testimonial.

Keep your eyes on www.birchwoodgroup.co.uk as well as our own social channels as we’ll be letting you know as soon as Birchwood Group’s V10 website goes live.

Recent New Site Launches

It has been yet another busy period of new website launches and our team of Project Managers, Developers, Designers and numerous others have been working hard to ensure each site gets the attention it deserves. New launches include a mixture of new-builds for new clients, refreshers and overhauls for existing…

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