NetDirector Tyres – UX improvements update

We have recently released some new UX improvements to our NetDirector Tyres software to ensure your customers receive the best online experience. 1. Distractions removed The new widget stretches the width of an Auto web page to remove distractions during the booking process and keep the customer on the path…

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Competing for car connectivity

According to Intel, the connected car is the third biggest growth market for technology devices after phones and tablets. Organisations large and small are seeking to play in this new digital playground – from map software providers to hardware suppliers and app developers. The role of the car in communication…

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Delving deep into aftersales:Research

You may well be aware, but if you’re not, it’s probably a good time to remind you that on April 8th GForces will be at the AM Aftersales Conference 2014. In preparation for this we have been rather busy, undertaking consumer and retailer surveys, getting hold of case studies and…

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The evolution of TV

Until the early 1990s digital television broadcasting was thought to be impractical and costly to implement. It soon became clear, however, that to accommodate fast-growing demand for improved quality of signal and a broader range of broadcasters, all-digital technology was a must, beginning with satellite and cable television services. Digital…

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We want your thoughts on aftersales in 2014

Calling all franchised motor retailers! We’ve collected information, stats and opinion from the automotive media; we’ve undertaken a consumer survey to document the opinions of punters. But it’s you providing the front-line aftersales services and therefore you who can help us get a true picture of what’s really going on…

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If it seems too good to be true…

Online used-car classified sites are growing in popularity as consumer confidence in the concept of buying a car online steadily improves. Perhaps inevitably, criminal elements from overseas are becoming switched on to the opportunity to make a fast and easy buck, using online classifieds to ‘sell’ cars that don’t exist.…

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“It’s awesome turning 10”

Have you heard that Facebook turned 10 last week? Of course you have, as the Facebook ‘Look Back’ videos are clogging up users’ newsfeeds. In fact, according to Forbes, around 200 million people have watched their Look Back video, 50% of whom shared it. So as Facebook users look back,…

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Automotive lead management research

Research from BearingPoint has been carried out over the past four years to test how effectively major car brands respond to online test drive requests. Results show that in 2013 there is a marked improvement from European markets in their speed of response, particularly from the UK. In the first…

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Lies, damned lies, and statistics

It’s been announced this week that new car registrations increased by 10.8% in 2013. According to the figures released by the Society of Motor Manufacturers and Traders (SMMT), 2,264,737 cars were registered in December, marking 22 consecutive months of growth, which has made the UK Europe’s second largest market for…

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