My Mini Experience

They say fate happens in mysterious ways, and less did I know, just by walking through the wrong door, I was about to embark upon my second mini adventure. Two months ago I purchased my NEW Mini Cooper. If I’m honest, it wasn’t my first choice, after previously having a…

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Summertime Sadness

The longest day of the year may have come and gone, but for us Brits the summer season is only just starting, bringing with it a whole host of seasonal distractions – notably of the sporting variety. Chief among these of late has been the World Cup, with millions focusing…

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The new digital dealership

First impressions are hugely important. Bearing in mind that more than 90% of all new and used car leads start online, the first experience most consumers receive of a motor retailer is via their website. If it isn’t engaging, usable and effective, a consumer is likely to go elsewhere. Thankfully,…

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End of the road as we know it?

One of the great advantages of solar power is the ability to harness energy in remote locations not linked to a national electricity network. Aside from that, it does not cause any pollution (assuming you ignore the one-off environmental impact of manufacturing the cells), and after the initial investment it’s…

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Gadgets meet garments

Until fairly recently, a ‘watch phone’ was the stuff of fantasy, worn only by TV characters such as Dick Tracey, Captain Kirk or George Jetson. However, with the potential volume uptake of the Android-based Samsung Galaxy Gear range and other competing wearable tech, watch phones are on the verge of…

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Being demanding about digital

Later this year GForces celebrates its 15th birthday. It’s gone in a flash for us, but it’s a period that has seen massive change in the industry in which we operate. From engineering and design, to safety, reliability and fuel economy, technological innovations have accelerated the evolution of the modern…

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Competing for car connectivity

According to Intel, the connected car is the third biggest growth market for technology devices after phones and tablets. Organisations large and small are seeking to play in this new digital playground – from map software providers to hardware suppliers and app developers. The role of the car in communication…

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