Conversion is king

Websites are pretty useless unless they are packed with relevant, engaging, quality content – including words, pictures and video. All of these things work together to help a site rank higher in search results, reduce visitor bounce rates and increase web page engagement – key metrics in terms of online…

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The year mobile takes over

Having seen the statistic published by Akamai that more web visits over Christmas were made via mobile devices than desktops, we decided to take a look at the web visits composition for NetDirector websites. Interestingly, the statistic from the wider online environment was reflected in visits to our clients’ websites…

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Digital Stock Preparation

Consumer expectations of the web are constantly changing. It’s a two-way relationship; when something new, flashy and dynamic appears on one website, consumers will gradually begin to expect it on other websites. Equally, web developers and software companies are falling over themselves to create the next innovation which will help…

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Car adverts through the years

The discipline of advertising has evolved somewhat since the car became a consumer object. Indeed, the media through which advertising is now disseminated would blow the minds of the early carmakers. But for a bit of light-hearted afternoon reading, we look at a few examples of automotive advertising through the…

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