Diesel emissions and the potential impact

Unless you’ve been living under a rock, you have probably followed with interest the emissions scandal that affects a number of brands under the VAG umbrella and has rocked the industry. It’s not really a secret that official emissions tests don’t reflect the real-world situation, but for a major manufacturer…

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Codeweavers Finance Finder Infographic

GForces and Codeweavers have looked at how users are interacting with finance tools on NetDirector Auto V10 websites. A number of dealers using Codeweavers Finance Finder and FleciCalc were studied. The results can help dealers configure their fiance calculators to improve the user journey. Bookmark on Delicious Digg this post…

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NetDirector Footfall in action at CDX15

Before the recent Car Dealer Conference and Expo GForces appealed to attendees to take part in a little experiment to test-drive our new NetDirector Footfall smart Wi-Fi system. Now, we can happily say that the experiment was a big success! Throughout the day the system logged all kinds of data…

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Conversion is king

Websites are pretty useless unless they are packed with relevant, engaging, quality content – including words, pictures and video. All of these things work together to help a site rank higher in search results, reduce visitor bounce rates and increase web page engagement – key metrics in terms of online…

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The year mobile takes over

Having seen the statistic published by Akamai that more web visits over Christmas were made via mobile devices than desktops, we decided to take a look at the web visits composition for NetDirector websites. Interestingly, the statistic from the wider online environment was reflected in visits to our clients’ websites…

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To your brand’s content

In a sea of paid and earned content, creating a comprehensive content marketing strategy isn’t quite as easy as it sounds. Should you create your own, pay someone to do it for you, or crowdsource? Here we’ll have a look at the different types of content out there, and see…

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Bad weather sells cars

To a certain extent, the assumption that more people go online when the weather isn’t up to much is a pretty obvious one to make. How many of us take one look at the precipitation and obvious chill in the air and think that a cup of tea and a…

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Mobile advertising turns to video

Last year, the amount of money spent on mobile advertising surpassed £1bn for the first time. In 2014, the focus on mobile has intensified and the associated budgets have continued skywards. According to eMarketer, it may even surpass the £2bn mark before we’ve finished eating turkey sandwiches and turn our…

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Digital Stock Preparation

Consumer expectations of the web are constantly changing. It’s a two-way relationship; when something new, flashy and dynamic appears on one website, consumers will gradually begin to expect it on other websites. Equally, web developers and software companies are falling over themselves to create the next innovation which will help…

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Statistics for the Connected Consumer

There is lots of talk nowadays about the ‘connected consumer’. How to reach them, how to engage with them, and how to convert them from browsers to buyers. After attending the AM Digital Dealer Conference at the Heritage Motor Centre recently and listening to many professionals trying to make sense…

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