Gubagoo and GForces – enhanced retailer communications

Gubagoo and GForces announce new UK partnership.

Gubagoo live chat, text, video, and messenger solutions, now available through GForces.  GForces, a leading provider of technology, marketing, and consultancy services to the automotive industry, announces a new partnership with Gubagoo, specialists in retailer communication solutions including live chat and behavioural marketing. GForces will be the exclusive UK reseller…

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The Greatest Car Ads Ever?

The Greatest Car Ad's ever?

The greatest car ads connect us to our cars through emotive storytelling and simple truths. Over the years, there have been many memorable car adverts. Some have made us laugh, whilst others have tugged at our hearts strings. Whether we’re going on a journey with beloved characters, or simply taking…

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Why it’s time to buy cars online

Hyundai offer click to buy for online car buyers

Purchase your next car along with your weekly shop Earlier this year, Hyundai launched their pioneering ‘click to buy’ scheme, giving their customers the option to configure a vehicle, research finance, pay their deposit, or buy outright from the comfort of their own home. And a quick, easy, no-haggle option…

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Record Breaking Registrations

More UK cars hit the road than ever before for fifth consecutive year During a tempestuous year when any number of political and economic certainties were stripped away, one of the constants was the yearly increase in UK new car registrations. Statistics released yesterday by the Society of Motor Manufacturers…

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Embracing the Internet: What’s new in 2016?

Once again we have surveyed the Motor Trader Top 200’s web presences to establish what tools and services they are employing to help drive their businesses online. Inevitably there are movements, but most interestingly two highly important elements of being online have hit saturation point within the UK’s top dealer…

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NetDirector Auto V10 – one year on

Take the populations of Canada and the USA combined and you have just over 350,000,000 people – a fair number in anyone’s book. As you can see from our latest infographic (click on the image to see in greater detail), since the first NetDirector Auto V10 websites went live around…

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Google updates its search – again

You may not have noticed just yet, but Google has updated the way in which it displays results for desktop and tablet devices which is definitely worth knowing about if you use pay per click advertising. It’s probably also worth taking  look for yourself – for example try out ‘used…

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Diesel emissions and the potential impact

Unless you’ve been living under a rock, you have probably followed with interest the emissions scandal that affects a number of brands under the VAG umbrella and has rocked the industry. It’s not really a secret that official emissions tests don’t reflect the real-world situation, but for a major manufacturer…

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