Our February Monthly Roundup

February launches from GForces on the NetDirector platform.

February tried to give us the cold shoulder, but these websites warmed things up. February threw everything at us, from the “Beast from the East” and Storm Emma, to cold dark nights and chaos on the roads. But it didn’t stop us from launching eighteen new NetDirector®  websites. And despite…

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Gubagoo and GForces – enhanced retailer communications

Gubagoo and GForces announce new UK partnership.

Gubagoo live chat, text, video, and messenger solutions, now available through GForces.  GForces, a leading provider of technology, marketing, and consultancy services to the automotive industry, announces a new partnership with Gubagoo, specialists in retailer communication solutions including live chat and behavioural marketing. GForces will be the exclusive UK reseller…

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Our September Monthly Roundup

September Monthly Roundup Blog 2017

September showed it’s going to be an awesome autumn. September marks the arrival of autumn, a season strongly associated with change. And at GForces, we’ve seen a whole host of clients changing their digital offering to our latest platform and software. Major retail groups such as Glyn Hopkin and Sytner,…

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Our August Monthly Roundup

August website launches and news from GForces.

August has seen us making websites while the sun shines. For most, August is all about embracing the final bank holiday of the year, jetting off to even warmer climes, or counting down the days until the kids are back to school. But here at GForces, our focus as always…

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Our June Monthly Roundup

June summer solstice at Stone Henge.

June proves a month of contrasts, with sites for retailers of all sectors and sizes June is the month of Midsummer’s Eve, sun-filled evenings that stretch ever longer into the night…and brilliant automotive website launches, obviously. Here at GForces, it would certainly seem that we were making good use of…

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Our April Monthly Roundup

April showers and sunshine through a car window

A shower of superb website launches in April April is the month where spring truly gets well under way, usually with a sprinkling of showers to kick-start all that growth and renewal. For us at GForces, it never rains but it pours when it comes to our monthly website launches.…

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Our October launches roundup

See the sites with GForces – Our October launches roundup What does the great firewall of China have in common with a car supermarket and the new Vauxhall Zafira? Rather than being an unlikely pub quiz stumper, the answer is that they have all been the focus of GForces client…

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Google AdWords Testimonial – Co-Operative Motor Group, Lincoln – Mazda

Multiple-franchise retailer The Co-Operative Group, Lincoln – Mazda has received 40% of their enquiries through their Google AdWords campaigns since partnering with Premier SMB Partner GForces. They have a close relationship with GForces, regularly modifying campaigns to ensure they deliver strong results. The cost per enquiry is around £8 which is excellent value for money for their business.

Co-Op Lincoln Mazda ensure they put their spend in the right areas to maximise their return on investment and would encourage other retailers to use Google Adwords campaigns.

For more information on how GForces can help accelerate your PPC marketing please click here

An internship – with a flair for design

By Danielle Wills, Marketing Communications Graphic Design Intern. What comes to mind when you hear the word intern? Being the go-to person for tea duty, having a big “Intern” label tattooed across your forehead in case people didn’t know who to give all the horrible jobs to, being considered as…

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NetDirector Image QA & Image Augmentation testimonial

Digital stock preparation has been high on our agenda of late. Back in June our Head of Digital and Media Services, Steven Lloyd Barlow, spoke at our Client Conference about some of the innovations we are bringing to market to help clients prepare their stock appropriately for the digital forecourt.

One of these innovations was the Image QA – a system which gives retailers a simple set of guidelines to follow when taking pictures of their used stock to ensure they comply with recognised industry best practice. Birchwood Group adopted the system in several of its franchises and it was so successful at helping them sell cars that Paula Kemp, Birchwood’s Marketing Manager, was kind enough to leave a testimonial.

It’s not just Image QA that Birchwood adopted; the Group also took advantage of our Image Augmentation service. This has enabled Birchwood to take pictures without the worry of what’s in the background. The pictures they take are fed through to GForces’ Image Augmentation team which overlays a more suitable background to the vehicle to ensure that the focus on that car is maintained when a consumer views it.

The results Birchwood has driven into its business by utilising these services speak for themselves!


Video: Birchwood Group – NetDirector Auto V10 testimonial

Birchwood Group is a long-standing client that we have worked with since 2008 and will be one of the very first franchised retailers in the UK to move its website onto GForces’ all-new NetDirector Auto V10 platform. Currently in build, Birchwood’s Marketing Manager, Paula Kemp, is already so impressed by the technology that she wanted to leave a video testimonial.

Keep your eyes on www.birchwoodgroup.co.uk as well as our own social channels as we’ll be letting you know as soon as Birchwood Group’s V10 website goes live.

The making of ‘Subarural Life’

Earlier this year, Subaru engaged our Media Services team to produce a television advert to promote the brand’s XV and new Forester models. The advert was to be shown through Sky AdSmart – the innovative and highly targetable product from Sky Media which enables automotive brands and retailers to target…

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The life of a GForces Marketing Intern

Back in April, we looked into Britain’s youth unemployment levels and how we are proud to offer internship opportunities through the GForces Academy. Internship placements can provide students with a real competitive advantage when preparing for employment. Experience of workplace structure, practices and cultures can prove invaluable to students when…

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GForces Academy

The latest youth unemployment figures indicate that the number of those out of work in the UK has fallen to a five-year low – at 6.9% of the adult working population – but there are still areas of concern, notably youth unemployment at a stubbornly high 19.1%. More than a…

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