GForces is Europe’s leading provider of digital solutions to the automotive industry. Working with more of the UK Top 200 dealer groups, more OEMs and more international businesses than any rival, we help our clients navigate and maximise their online presence across mobile and desktop platforms.

Understanding showroom visitors

Many commentators are latching onto the idea that the showroom, in its current form, is an anachronism – out of date and increasingly unfit for purpose. Within this broad brush statement there are truths, but they are outweighed by the fact that for the vast majority of car buyers the…

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Is it a bird? Is it a plane?

Perhaps it’s a UFO… Today, GForces has been the subject of attention from an unmanned aircraft, which has been buzzing the skies over our HQ just outside of Maidstone. For over an hour we could see and hear it overflying the office, undertaking fast low passes as well as hovering…

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Porsche Bike – on test

We work with many car brands across the UK. This enables us to experience, albeit digitally, some pretty cool metal from some of the world’s most renowned manufacturers including Ferrari, McLaren and Porsche. On this last note, it’s not just cars that we get to have fun with. Due to…

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The importance of hero content

Web video is one of the most important marketing and communication mediums available to car dealers. The proliferation of sites like YouTube have made it easy to upload video and embed it on a website, social media and even within marketing. Over 77% of the top 200 car dealers in…

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Showroom Footfall

When someone visits your forecourt it’s extremely rare now that they are just ‘browsing’. Car buying tends to start a couple of months prior to a visit, the intermediate time being taken up by web research, considering new options before finally whittling them down to perhaps just one or two.…

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Motor Trader Awards 2015

If you missed it, well where were you!? Last night (Wednesday 8th July) many of those who make the UK motor industry tick descended upon the Grosvenor House Hotel on London’s prestigious Park Lane for the annual Motor Trader Awards. Occupying no less than four tables, GForces’ contingent was made…

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The AM Top 100

AM Magazine’s July edition contained the all-important, brand new Top 100 ranking, which looks at the 100 best performing dealers in the country and analyses their performance over the previous 12 months. This year there has been some significant movement within the pack, several new entries and the not insignificant…

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NetDirector Footfall in action at CDX15

Before the recent Car Dealer Conference and Expo GForces appealed to attendees to take part in a little experiment to test-drive our new NetDirector Footfall smart Wi-Fi system. Now, we can happily say that the experiment was a big success! Throughout the day the system logged all kinds of data…

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Reviews, blackmail and how to avoid it

Almost universal access to the web has brought us many positive things. No longer do we watch TV and wonder where we know that actor from – Siri will have the answer. Pub arguments about the 0-60 times of various supercars are irrelevant because a quick check on Wikipedia will…

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Embracing the internet – or not?

Once again we have assessed the Top 200 motor retailers in the UK to gauge which digital tools and services they are using as well as how this has evolved over time. For us, this quarter’s Embracing the Internet study has been extremely interesting compared to the last few. Yes,…

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