GForces Film Festival

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It was ‘lights, camera, action’ recently as the latest GForces quarterly update was celebrated with each department demonstrating their creativity and media know-how by taking part in the GForces Film Festival, sponsored by Sky AdSmart. The criteria was simple – each team had to make an advert or promotional video…

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The three Ps of aftersales

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We were at the AM Aftersales Conference back in April and as ever there was a lot of engaging content and talking points. Not least among this content was the split between car owner use of independent and franchised retailers for servicing. Trend Tracker data shows that since last year,…

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Conversion is king

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Websites are pretty useless unless they are packed with relevant, engaging, quality content – including words, pictures and video. All of these things work together to help a site rank higher in search results, reduce visitor bounce rates and increase web page engagement – key metrics in terms of online…

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It’s nice to be recognised

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Whilst we don’t align ourselves with any political party, it’s nice to be recognised as a stand-out business in our local area. In this vein, we were surprised, and pleased, that we were featured in a political canvassing leaflet being distributed around Maidstone by Louise Brice – a local Conservative…

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GForces Blog

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Today is somewhat momentous for us within GForces’ Marketing Communications department. After many years serving as the company’s mouthpiece, the current blog is being put to pasture. Taking its place is this – our all-singing, all-dancing, fully responsive and brand new blog! Hopefully you will agree that this is a…

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Aftersales 2015

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We’ve been gearing up for the AM Aftersales Conference recently which has turned our attention away from the SMMT’s monthly bonanza of big numbers and squarely back onto this all-too-important part of the motor trade. We have read the articles in the trade publications, looked at trends from users of…

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